What You See Is What You Get or simply WYSIWYG, as defined in Wikipedia:

“WYSIWYG implies a user interface that allows the user to view something very similar to the end result while the document is being created. In general WYSIWYG implies the ability to directly manipulate the layout of a document without having to type or remember names of layout commands.”

Yes, it is a computer jargon which usually associated with some software or interface  in which “content displayed during editing appears very similar to the final output, which might be a printed document, web page, slide presentation or even the lighting for a theatrical event.” [quoted from Wikipedia again]

I was told by my friend that most of the times in fast food business, you usually DO NOT get what you see in the advertisement be it in TV or printed media. I have first hand experience today when I ordered the set menu from KFC for lunch. The advertisement looks like the picture below.

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This is KFC new menu in Malaysia where the shrimps are now hot and spicy in the menu. I like prawns and so I gave it a try. True enough, when I got to see the prawns, I was totally disappointed as the prawns are way too small. It could be seen that the tails were all “wrapped” up by the “fried” crispy “skin”. You might ask, “Did you ask for a refund or return the dish?”

No no. I didn’t as I was too hungry and it was no big deal actually. I wanted to take a picture but I thought what the heck: don’t be so picky!

I did some research again just now and found the following sites, which may of interest to all consumers.

http://www.thewvsr.com/adsvsreality.htm

http://www.waynesthisandthat.com/see.htm

http://www.weirdexistence.com/so-you-see-the-difference/

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The above McDonald’s Big Mac photo is taken from the www.weirdexistence.com site. Of course the left photo is advertisement and the right is what the reality is. See the difference?

My two cents

Many a times we buy something because we see it in an advertisement and are influenced by the photo or its claim of certain things. However when we made the purchase and found out that WHAT YOU GET IS NOT WHAT YOU SEE, then what?

I guess there are a few options:

  • return the goods and get a refund (some fast food chains are advertising as such; Domino’s is one example)

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Product Satisfaction Guarantee by Domino’s:

Domino’s guarantees satisfaction! Your pizza is guaranteed to be hot, fresh, and great tasting when it arrives at your doorstep, otherwise we’ll replace your order or refund your money.

  • just accept as it is and live with WYSInWYG (what you see is NOT what you get)
  • make a complaint to the relevant authorities or consumer NGOs
  • spread bad word-of-mouth to your friends and relatives
  • make official complaint to the company and demand for compensation

So teh tarik kakis, what will you do the next time What You Get Is NOT What You See?

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